Jobs and Titles
What does your business card say you do for a living?
NOTE: Table sequencing and numbering in this section correspond to those in the 2007 report with one exception: we have added tables not in our 2007 analysis.
Job titles
Same data as intro document, with same questions.
| Developer | 27.4% |
|---|---|
| Web Designer | 12.6% |
| Designer | 8.3% |
| Webmaster, Web Master | 4.4% |
| Project Manager | 3.7% |
| Interface Designer, UI Designer | 3.2% |
| Creative Director | 3.0% |
| Art Director | 1.9% |
| Web Producer | 1.8% |
| Information Architect | 1.6% |
| Web Director | 1.5% |
| Writer, Editor | 1.2% |
| Usability Expert/Consultant/Lead | 1.0% |
| Marketer | 0.9% |
| Educator | 0.5% |
| Accessibility Expert/Consultant/Lead | 0.2% |
| Other | 25.7% |
| No response | 1.2% |
Job title distribution by organization type
| Large organization | Partner in small business | Company, university, library, museum, nonprofit | Independent contractor, freelancer, small business owner | Student, hobbyist, volunteer | Overall | |
|---|---|---|---|---|---|---|
| Accessibility Expert/Consultant/Lead | 0.4% | 0.3% | 0.2% | 0.4% | 0.0% | 0.2% |
| Art Director | 3.4% | 2.8% | 2.1% | 1.5% | 0.4% | 1.9% |
| Creative Director | 4.6% | 10.4% | 1.7% | 4.1% | 0.7% | 3.0% |
| Designer | 5.5% | 6.9% | 6.6% | 12.6% | 9.4% | 8.4% |
| Developer | 23.7% | 25.5% | 30.2% | 26.2% | 18.3% | 27.8% |
| Educator | 0.4% | 0.0% | 0.4% | 0.3% | 2.4% | 0.5% |
| Information Architect | 3.9% | 1.7% | 1.7% | 1.5% | 1.0% | 1.6% |
| Interface Designer, UI Designer | 5.7% | 2.9% | 3.7% | 2.8% | 1.1% | 3.2% |
| Marketer | 1.4% | 0.8% | 1.0% | 0.8% | 0.8% | 0.9% |
| Project Manager | 4.9% | 8.4% | 3.8% | 2.6% | 1.9% | 3.7% |
| Usability Expert/Consultant/Lead | 1.9% | 1.2% | 1.0% | 0.8% | 0.4% | 1.0% |
| Web Designer | 9.9% | 7.6% | 10.0% | 18.9% | 17.9% | 12.7% |
| Web Director | 2.3% | 3.2% | 1.6% | 1.2% | 0.5% | 1.6% |
| Web Producer | 2.7% | 1.1% | 1.8% | 2.1% | 1.0% | 1.8% |
| Webmaster, Web Master | 1.8% | 2.0% | 4.0% | 4.0% | 12.6% | 4.4% |
| Writer, Editor | 1.6% | 0.7% | 1.1% | 1.0% | 2.4% | 1.2% |
| Other | 26.1% | 24.4% | 29.0% | 19.1% | 29.1% | 26.0% |
| Total | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
The choices for organization type were done differently in 2008 than in 2007. Findings related to the 2008 responses include:
- A greater percentage of Art Directors, Creative Directors, Project Managers, and Web Directors among partners in both large and small companies.
- A greater percentage of Designers, Web Designers, Webmasters, and Writers/Editors among freelancers.
- A greater percentage of Information Architects, Interface/UI Designers, Marketers, Usability Experts, and Web Producers among partners in large companies.
Job title distribution by age group
| 18 and under | 19-29 | 30-44 | 45-64 | 65 and over | Overall | |
|---|---|---|---|---|---|---|
| Accessibility Expert/Consultant/Lead | 0.0% | 0.1% | 0.3% | 0.6% | 0.0% | 0.2% |
| Art Director | 0.4% | 1.4% | 2.8% | 0.6% | 0.0% | 1.9% |
| Creative Director | 1.8% | 2.0% | 4.5% | 2.3% | 0.0% | 3.0% |
| Designer | 10.6% | 10.0% | 6.6% | 5.6% | 5.4% | 8.4% |
| Developer | 24.7% | 33.3% | 23.1% | 14.2% | 7.1% | 27.8% |
| Educator | 0.0% | 0.3% | 0.6% | 1.6% | 7.1% | 0.5% |
| Information Architect | 0.2% | 1.2% | 2.2% | 2.5% | 0.0% | 1.6% |
| Interface Designer, UI Designer | 1.6% | 3.3% | 3.5% | 1.7% | 0.0% | 3.2% |
| Marketer | 0.2% | 0.9% | 0.9% | 1.4% | 0.0% | 0.9% |
| Project Manager | 0.4% | 3.1% | 4.5% | 3.4% | 1.8% | 3.7% |
| Usability Expert/Consultant/Lead | 0.0% | 0.7% | 1.3% | 1.0% | 0.0% | 1.0% |
| Web Designer | 26.7% | 14.4% | 10.2% | 12.1% | 19.6% | 12.8% |
| Web Director | 1.4% | 1.2% | 2.0% | 1.9% | 1.8% | 1.6% |
| Web Producer | 1.4% | 1.6% | 2.0% | 2.0% | 3.6% | 1.8% |
| Webmaster, Web Master | 9.8% | 3.7% | 4.2% | 9.9% | 19.6% | 4.4% |
| Writer, Editor | 1.4% | 0.8% | 1.3% | 3.6% | 7.1% | 1.2% |
| Other | 19.5% | 22.0% | 30.1% | 35.6% | 26.8% | 26.1% |
| Total | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
- Titles where percentages increase with age, until age 65: Accessibility Expert and Information Architect.
- Titles where the percentages increase with age until age 45: Art Director, Creative Director, Interface/UI Designer, Project Manager, and Usability Expert.
- Titles where the percentages decrease with age: Designer, Developer, and Web Designer.
- The titles where there is a greater prevalence among those over 45 years of age (including over age 65): Educator, Web Designer, Web Producer, Webmaster, and Writer/Editor
Gender distribution by job title
| Writer, Editor | 48.4% |
51.6% |
|---|---|---|
| Usability Expert/Consultant/Lead | 28.0% |
72.0% |
| Marketer | 27.7% |
72.3% |
| Web Producer | 24.4% |
75.6% |
| Designer | 22.0% |
78.0% |
| Project Manager | 21.8% |
78.2% |
| Information Architect | 20.4% |
79.6% |
| Webmaster, Web Master | 20.1% |
79.9% |
| Other | 19.3% |
80.7% |
| Web Designer | 19.0% |
81.0% |
| Educator | 16.8% |
83.2% |
| Art Director | 16.1% |
83.9% |
| Interface Designer, UI Designer | 14.3% |
85.7% |
| Creative Director | 13.1% |
86.9% |
| Accessibility Expert/Consultant/Lead | 13.0% |
87.0% |
| Web Director | 11.0% |
89.0% |
| Developer | 6.8% |
93.2% |
| Overall | 16.2% |
83.8% |
| Female | Male |
While women comprise 16.2% of the total sample, they make up a significantly greater percentage of the following titles:
- Designer (22.0%)
- Information Architect (20.4%)
- Project Manager (21.8%)
- Marketer (27.7%)
- Usability Expert (28.0%)
- Web Producer (24.4%)
- Writer/Editor (48.4%)
Women make up significantly less percentages of:
- Developers (6.8%)
- Web Directors (11.0%)
Percentage of job-title holders who earn salaries of $100k+
| Creative Director | 25.4% |
|---|---|
| Usability Expert/Consultant/Lead | 21.5% |
| Information Architect | 19.5% |
| Web Director | 16.0% |
| Marketer | 15.5% |
| Other | 12.7% |
| Interface Designer, UI Designer | 12.0% |
| Art Director | 10.4% |
| Project Manager | 8.7% |
| Developer | 7.8% |
| Accessibility Expert/Consultant/Lead | 7.7% |
| Writer, Editor | 6.8% |
| Webmaster, Web Master | 5.3% |
| Educator | 5.2% |
| Web Producer | 4.9% |
| Designer | 3.0% |
| Web Designer | 2.2% |
| Overall | 9.1% |
- Of the entire sample, 9.1% make more than $100,000. A significantly greater percentage of Creative Directors, Information Architects, Interface Designers, Marketers, Usability Experts, and Web Directors make more than $100,000.
- Using the weighted average described earlier, Art Directors, Creative Directors, Information Architects, Interface Designers, Marketers, Usability Experts, and Web Directors appear to earn significantly more than the sample as a whole.
- Using the weighted average described earlier, Designers, Web Designers, Web Producers, and Webmasters appear to earn significantly less than the sample as a whole. (Title change, anyone?)