Everybody’s Got One (A Blog)
NOTE: We used a weighted average to compare the length of time a group of respondents have had a blog—using 0.5 years for “less than a year” and 10 for “10 or more years.” This is an admittedly imperfect quantifier, but useful. Using this calculation for the entire sample, the average number of years that respondents have blogged is 4.7.
Fig. 6.1 Prevalence of blogging
| Yes | 71.9% |
|---|---|
| No | 28.1% |
Fig. 6.2 Prevalence of blogging by age group
| 18 and under | 78.2% |
21.8% |
|---|---|---|
| 19-29 | 71.7% |
28.3% |
| 30-44 | 72.3% |
27.7% |
| 45-64 | 70.4% |
29.6% |
| 65 and over | 79.6% |
20.4% |
| Overall | 71.9% |
28.1% |
| Yes | No |
The 18 and under and age 65 and older age groups have the highest percentages of bloggers (78.2% and 79.6%, respectively). In addition, the older the respondents with blogs, the longer they’ve had the blog, on the basis of the weighted average described above.
Fig. 6.3 Prevalence of blogging by gender
| Female | 73.0% |
27.0% |
|---|---|---|
| Male | 71.7% |
28.3% |
| Overall | 71.9% |
28.1% |
| Yes | No |
Women are slightly more likely to have a blog than men, as was the case in 2007. The female bloggers have also had their blog slightly longer than the males, on the basis of the weighted average.
Fig. 6.4 Prevalence of blogging by job title
| Educator | 79.7% |
20.3% |
|---|---|---|
| Designer | 75.8% |
24.2% |
| Web Producer | 75.0% |
25.0% |
| Web Designer | 74.7% |
25.3% |
| Creative Director | 74.6% |
25.4% |
| Writer, Editor | 74.4% |
25.6% |
| Interface Designer, UI Designer | 74.2% |
25.8% |
| Other | 73.9% |
26.1% |
| Art Director | 73.6% |
26.4% |
| Webmaster, Web Master | 73.2% |
26.8% |
| Marketer | 70.6% |
29.4% |
| Usability Expert/Consultant/Lead | 69.9% |
30.1% |
| Web Director | 68.7% |
31.3% |
| Information Architect | 68.3% |
31.7% |
| Developer | 67.8% |
32.2% |
| Accessibility Expert/Consultant/Lead | 67.6% |
32.4% |
| Project Manager | 66.2% |
33.8% |
| Overall | 72.0% |
28.0% |
| Yes | No |
Educators, Designers, and Web Producers make up the highest percentage of bloggers. Educators, Art Directors, and Information Architects have been blogging longest, on average.
Fig. 6.5 Prevalence of blogging by salary range
| Less than $10,000 | 73.8% |
26.2% |
|---|---|---|
| $10,000-$19,999 | 71.8% |
28.2% |
| $20,000-$39,999 | 71.2% |
28.8% |
| $40,000-$59,999 | 70.8% |
29.2% |
| $60,000-$79,999 | 71.6% |
28.4% |
| $80,000-$99,999 | 72.5% |
27.5% |
| $100,000-$119,999 | 74.1% |
25.9% |
| $120,000-$149,999 | 73.1% |
26.9% |
| More than $150,000 | 73.9% |
26.1% |
| Overall | 71.9% |
28.1% |
| Yes | No |
Respondents blog consistently across all income categories. Blog longevity increases as salary increases.
Fig. 6.6 Prevalence of blogging by job tenure
| Less than a year | 72.5% |
27.5% |
|---|---|---|
| 1 year | 71.0% |
29.0% |
| 2 years | 68.2% |
31.8% |
| 3 years | 66.8% |
33.2% |
| 4 years | 66.0% |
34.0% |
| 5 years | 61.3% |
38.7% |
| 6 years | 61.3% |
38.8% |
| 7 years | 66.9% |
33.1% |
| 8 years | 66.6% |
33.4% |
| 9 years | 60.8% |
39.2% |
| 10 years (or more) | 65.6% |
34.4% |
| Overall | 68.7% |
31.3% |
| Yes | No |
In general, the percentage of bloggers decreases the longer the respondents have been in their current jobs. However, for the bloggers, blog longevity increases with job longevity.